Business | International Management and Marketing Bachelor's Programme
Business | International Management and Marketing Bachelor's Programme
The aim of the International Business and Marketing bachelor's program is to train equipped graduates who possess comprehensive and up-to-date management and marketing knowledge and can adapt to different international business environments. In this context, students learn to manage diverse workforces, organize projects, and develop international management and marketing strategies. Whether it's a start-up or a multinational company… both are possible with an International Business and Marketing diploma.
Berlin International Education Concept
The learning environment created at Berlin International is student-centered and practical. Our educational approach focuses on project-based learning; students participate in both individual and group work, supporting their professional and personal development, and enhancing their teamwork skills. All bachelor's programs at Berlin International are conducted in English. The combination of our diverse student and academic staff with our global network offers us the opportunity to provide a truly international academic experience.
Program Curriculum
The learning environment at Berlin International is problem-based and strongly focuses on practical professional practice. To bring theory closer to real business applications, we leverage our staff, who have expertise and professional experience in various fields, as well as our network of local and international companies. We give importance to employer needs and help our students develop a skill set suitable for the challenges of the 21st-century business world. Interpersonal, cross-cultural, and analytical skills top our skill development list.
We apply these skills through both individual and group work. Our learning environment is friendly, inclusive, and social; thus, we can respond to the individual needs of each student. We offer an international education program that prepares students for the global job market. The Business Bachelor's Program is conducted entirely in English.
In your first year of study, you cover all the important topics of business fields such as the fundamentals of management and marketing, international trade, digital business, and organizational theory through a carefully selected and designed limited number of modules. At the same time, you develop your practical skills relevant to the business world, such as team building, conflict management, and critical thinking. From the third semester onwards, you begin to specialize in areas such as international management, international marketing, business ethics, and entrepreneurship. In addition, you develop your negotiation skills and learn to conduct talent management workshops. We also guide you in planning your internship process and overall career preparation.
We conduct business simulations, role-play exercises, and workshops together; we discuss current business practices and challenges with representatives from leading multinational companies and ventures. Our truly international student community allows you to gain different perspectives through numerous joint projects.
Application Requirements
To apply for the bachelor's programs in Architecture and Design, you must possess a German Abitur / Fachabitur diploma or an equivalent document. A foreign diploma must meet the criteria for equivalence set by the German Academic Exchange Service (DAAD).
The equivalence conditions vary by country. Some of the most frequently asked education systems are as follows:
US High School Diploma
International Baccalaureate Diploma (IB Diploma)
GCE A Levels
Four Acceptance PossibilitiesDirect general admission – You can start your bachelor's education without any field restrictions.
Direct field-restricted admission – You can start your bachelor's education limited to the field you previously studied.
Field-restricted preparatory course / Feststellungsprüfung (university qualification exam) – You need an additional training period before starting your bachelor's study in Germany. Details are below.
No admission possible without additional training certificate – Your available diploma does not qualify for university entrance in Germany. You need to complete additional qualifications to meet the admission requirements.
The aim of the International Business and Marketing bachelor's program is to train equipped graduates who possess comprehensive and up-to-date management and marketing knowledge and can adapt to different international business environments. In this context, students learn to manage diverse workforces, organize projects, and develop international management and marketing strategies. Whether it's a start-up or a multinational company… both are possible with an International Business and Marketing diploma.
Berlin International Education Concept
The learning environment created at Berlin International is student-centered and practical. Our educational approach focuses on project-based learning; students participate in both individual and group work, supporting their professional and personal development, and enhancing their teamwork skills. All bachelor's programs at Berlin International are conducted in English. The combination of our diverse student and academic staff with our global network offers us the opportunity to provide a truly international academic experience.
Program Curriculum
The learning environment at Berlin International is problem-based and strongly focuses on practical professional practice. To bring theory closer to real business applications, we leverage our staff, who have expertise and professional experience in various fields, as well as our network of local and international companies. We give importance to employer needs and help our students develop a skill set suitable for the challenges of the 21st-century business world. Interpersonal, cross-cultural, and analytical skills top our skill development list.
We apply these skills through both individual and group work. Our learning environment is friendly, inclusive, and social; thus, we can respond to the individual needs of each student. We offer an international education program that prepares students for the global job market. The Business Bachelor's Program is conducted entirely in English.
In your first year of study, you cover all the important topics of business fields such as the fundamentals of management and marketing, international trade, digital business, and organizational theory through a carefully selected and designed limited number of modules. At the same time, you develop your practical skills relevant to the business world, such as team building, conflict management, and critical thinking. From the third semester onwards, you begin to specialize in areas such as international management, international marketing, business ethics, and entrepreneurship. In addition, you develop your negotiation skills and learn to conduct talent management workshops. We also guide you in planning your internship process and overall career preparation.
We conduct business simulations, role-play exercises, and workshops together; we discuss current business practices and challenges with representatives from leading multinational companies and ventures. Our truly international student community allows you to gain different perspectives through numerous joint projects.
Application Requirements
To apply for the bachelor's programs in Architecture and Design, you must possess a German Abitur / Fachabitur diploma or an equivalent document. A foreign diploma must meet the criteria for equivalence set by the German Academic Exchange Service (DAAD).
The equivalence conditions vary by country. Some of the most frequently asked education systems are as follows:
US High School Diploma
International Baccalaureate Diploma (IB Diploma)
GCE A Levels
Four Acceptance PossibilitiesDirect general admission – You can start your bachelor's education without any field restrictions.
Direct field-restricted admission – You can start your bachelor's education limited to the field you previously studied.
Field-restricted preparatory course / Feststellungsprüfung (university qualification exam) – You need an additional training period before starting your bachelor's study in Germany. Details are below.
No admission possible without additional training certificate – Your available diploma does not qualify for university entrance in Germany. You need to complete additional qualifications to meet the admission requirements.
Join the BAU Global Education Network with Berlin International!
BAU Global Education Network is an international community consisting of universities, language schools, and academic centres located across three continents and many countries. By studying at Berlin International, you will have the privilege of participating in the global exchange programmes offered by this network, experiencing a multicultural learning environment, and receiving education at campuses around the world.
Be a Part of the BAU Global Education Network with Berlin International!
BAU Global Education Network is an international community consisting of universities, language schools, and academic centres located across three continents and many countries. By studying at Berlin International, you will have the privilege of participating in the global exchange programmes offered by this network, experiencing a multicultural learning environment, and receiving education at campuses around the world.
Join the BAU Global Education Network with Berlin International!
BAU Global Education Network is an international community consisting of universities, language schools, and academic centres located across three continents and many countries. By studying at Berlin International, you will have the privilege of participating in the global exchange programmes offered by this network, experiencing a multicultural learning environment, and receiving education at campuses around the world.
